I'm a product designer currently based in Salt Lake City. I love talking to users and solving their problems with simple solutions. Click here for my resume.
At PDQ, I had the opportunity to transform a vague idea into a successful product that both delights users and generates revenue. This role required me to shift gears frequently, juggle multiple projects simultaneously, and collaborate closely with product managers and engineers to solve complex challenges.
As the second design hire at PDQ, I started by updating our marketing and sales website. Along the way, I improved website accessibility and implemented changes that boosted our trial sign-ups and purchase clicks.
I was also the sole designer on a team responsible for launching a new product from scratch — PDQ Connect. A month before our official launch, we exceeded our ARR goal. A year in, we are profitable and have a PMF score of 50. If you want to learn more about the challenges and approaches we took, reach out to me at iananoda.ux@gmail.com and I'll send you the case study.
Even though my time with Backcountry was short (COVID layoffs 😭), it was my first opportunity to work with a team of talented designers. During this period, I was involved in an accessibility overhaul and conducted A/B experiments to achieve the company's goals.
A significant amount of support time was spent explaining return policies to customers. So, I was tasked with making it easier for customers to find answers on their own.
Steep&Cheap is a Backcountry offshoot for discounted outdoor clothing and equipment. I worked on improving buyers' ability to find the right items and enhancing the perceived value to encourage repeat visits.
During this time, I experienced working in more scrappy environments where I often ended up working directly with CEOs and engineers, adapting to their pace and needs.
Worked closely with the CEO up to the acquisition by GitHub to ensure smooth onboarding and friendly brand perception. I designed the logo, created marketing assets, and consulted on UX.
Designed a self-hosted budgeting app featuring expense tracking, spending goals, and simple insights.
Worked directly with LeagueSwype's CEO to help fantasy league commissioners collect and distribute team payouts. I focused on ensuring users felt safe using Skrill — a third-party payment service — and could easily set up teams and payout structures. I also implemented a reminder feature to help with late buy-ins.
