Pull Panda helps thousands of teams work together on code and improve their process along the way by combining three features: Pull Reminders, Pull Analytics, and Pull Assigner.
Previously Pull Reminder, Pull Panda had expanded from one product to three. This expansion called for a new identity. Talking with the CEO, we decided that the new identity should be fun but powerful — a reflection of the product's impact and developer friendliness.
Exploring possibilities for the new identity
During ideation, I tried to strike a balance between futuristic and cute. After a few iterations, the CEO really liked the idea of a robot panda.
Pull Reminders on Slack before
Pull Reminders on Slack after
Compared to the original generic clock, the new logo gave some personality to the product.
A simplified mascot for small-scale applications, full-detail mascot, and logo
Banner art for marketing